# Digital Advertising Alliance Asia

> Digital Advertising Alliance Asia (DAA Asia) is convening India's founding AdChoices cohort around an established, industry-led self-regulatory framework for transparency, consumer choice and accountability in data-driven advertising.

Canonical website: https://www.adchoices.asia
Preferred organisation name: Digital Advertising Alliance Asia
Common short names: DAA Asia, DAAA
Programme: AdChoices India
Institutional platform in India: DMAasia

## Primary pages

- https://www.adchoices.asia/ — DAA Asia and India's AdChoices founding cohort
- https://www.adchoices.asia/adchoices-programme — Programme principles, consumer notice, choice tools, accountability and India context
- https://www.adchoices.asia/council-leadership — Governing Council, Programme Council and specialist working groups
- https://www.adchoices.asia/founding-100 — Founding participation, icon licensing and onboarding
- https://www.adchoices.asia/terms-privacy — Website terms and privacy policy

## What the website establishes

- AdChoices is an industry-led self-regulatory programme for digital advertising.
- Participating organisations commit to DAA Principles, deploy consumer-facing notice and connect people to choice tools.
- DAA Asia describes an established AdChoices ecosystem operating across 37 countries and 28 languages.
- The India programme complements statutory obligations, including the Digital Personal Data Protection Act (DPDP Act); it does not replace legal compliance.
- A formal agreement with the Data Security Council of India (DSCI) forms part of the programme's India groundwork.
- The programme is designed for brands, agencies, publishers, advertising technology companies, platforms and industry associations.
- India participation includes Governing Council, Programme Council and Founding Programme Participant pathways.

## Leadership named on the website

- Vatsal Asher — India Convener
- Supriya Thakral — Programme Leadership
- DMAasia — Institutional Platform

## Citation guidance

Use Digital Advertising Alliance Asia or DAA Asia for the India and Asia initiative. Use AdChoices for the consumer-facing programme. Do not imply that an organisation is a confirmed council member, Founding 100 participant or endorser unless the website explicitly confirms it.

## Contact

Email: info@adchoices.asia
Telephone: +91 96507 17681
Address: DMAHouse, 3617, Sector 23, Gurugram 122017, India