Apply for Founding ParticipationIndia founding cohort · Applications open
DAA Asia is bringing 100 organisations together to build and adopt AdChoices in India—through a proven, industry-led self-regulatory framework operating across 37 countries.
The mandate
The Founding 100
The first cohort will not merely endorse an idea. It will shape the institution, licence the consumer-facing icon and establish how responsible data-driven advertising becomes operational in India.
Be identified as part of India’s first AdChoices founding cohort.
Lock the founding terms agreed with your organisation for three years.
Licence the icon today and connect consumers to established DAA choice tools.
Three participation tracks
A Council seat is not ceremonial. Programme participation is not a statement of intent. Choose the role your organisation is ready to own.
Selective leadership
For heads of industry bodies and associations providing strategic oversight, institutional relationships and approval.
Up to four meetings annually · Invitation-ledRequest a Council conversationOperating leadership
For senior corporate nominees shaping adoption, education, implementation, interoperability and accountability.
Monthly virtual cadence · One working groupDiscuss a Programme Council seatFounding participation
For organisations ready to commit to DAA Principles, deploy consumer-facing notice and licence the AdChoices icon in India.
Annual licence · Founding terms locked for three yearsApply for founding participationFounding Council allocations are limited by constituency. Founding recognition and three-year locked terms are available only to the first 100 confirmed organisations.
See participation termsWhy India. Why now.
A practical answer to fragmentation
Laws define obligations. Industry leadership determines whether trust becomes operational. AdChoices provides a globally recognised self-regulatory framework that complements national data protection regulation—including India’s DPDP Act—while preserving responsible industry innovation.
Across global networks, leading publishers and scores of brands—without implying DAA Asia membership or endorsement.
The opportunity is to add local leadership, adoption and accountability around an operating global programme.
The industry at the table
Who should be in the room
Shared standard · Cross-industry by design
Set expectations for responsible data-driven advertising and protect the trust attached to the brand.
Translate programme principles into planning, creative, media and client practice.
Deliver clear notice and usable choice across inventory and audience experiences.
Implement the signals, disclosures and controls required in operational systems.
Enable transparency and choice consistently at scale and support interoperability.
Convene sectors, support education and connect adoption to local institutions.
First-year outputs
Formation → Localisation → Adoption → Education → Accountability
Translate the global framework into practical, market-ready guidance for India.
Establish strategic governance and an operating engine for adoption.
Licence the icon, nominate implementation owners and begin programme onboarding.
Build guidance, working groups and market awareness across the value chain.
Advance association and enforcement partnerships for market-level accountability.
The programme
AdChoices is a plug-and-play self-regulatory programme. Participating organisations commit to DAA Principles, deploy the AdChoices notice and connect consumers to a choice tool that enables opt-out signals to participating companies.
Explore how the programme worksVerified momentum
Connected to the established AdChoices ecosystem across DAA in the United States, DAAC in Canada and EDAA in Europe. Convened in India by DMAasia.
Global dialogue & founding leadership
From interest to activation
Every request starts privately. Fit first; paperwork second.
Decide with clarity
The standard commercial offer at launch is the annual AdChoices icon licence. Choice-tool integration and other programme arrangements are discussed during onboarding.
Yes. The Founding 100 includes Council organisations and programme participants. It is one cohort with distinct leadership and adoption pathways.
Founding organisations receive recognition as part of India’s first cohort and their agreed founding terms are locked for three years.
No. AdChoices complements statutory obligations through industry-led transparency, consumer choice and accountability. Each organisation remains responsible for its legal obligations.
No. It starts a private fit conversation. Any participation terms, licence commitments and fees are documented separately.
Council conversations and Founding 100 applications are reviewed on a rolling basis. Council allocations are limited by constituency and role fit.
Applications reviewed on a rolling basis
Annual participation contributions apply. Founding terms are shared during the private fit conversation.