The Digital Advertising Alliance (DAA) India's AdChoices program is a
self-regulatory initiative for the online interest-based advertising (IBA)
industry. It aims to give consumers more control over their online data and
their ads. The AdChoices icon, a small blue triangle with the letters
"AdChoices" inside, is placed on or near online advertisements that are part of
the IBA ecosystem. This icon is served by participating companies and allows
consumers to see what data companies have collected about them and to opt out of
receiving interest-based ads. In India, the necessary regulations for digital
data protection are still in the draft stage. You can get ready in time.
Joining the AdChoices program can help demonstrate your commitment to responsible
data practices and give consumers more control over their data. The Digital
Advertising Alliance of India (DAAI) is the Indian chapter of the global Digital
Advertising Alliance (DAA), which oversees the AdChoices program. By joining the
DAAI, you can participate in the AdChoices program and display the AdChoices
Icon. This can build consumer trust by showing that the brand is committed to
transparency and accountability in its data collection and use practices. It can
also help brands to comply with industry standards and best practices for IBA,
and provide access to a range of educational and training resources and a
network of industry experts. " Join DAA India's AdChoices program for
responsible data practices"
“Unlock the Power of Privacy: Show your commitment to
responsible data practices and empower consumers with control”.