Aapki Digital Zindagi Ka Suraksha Kavach

DMA House, Sector 7, Dwarka, Delhi 110075


Office Hours : 11am to 5 pm. Mon - Fri


  • Empowering Consumers,
    Elevating Standards: AdChoices

    Participate with thousands of leading brands for responsible advertising.
    Reach 100+ million unique visitors on our sites

    Participate with AdChoices
  • Unsurpassed Reach.
    Unmatched Impact.

    134 companies on WebChoices for desktop and mobile web.
    40+ companies on AppChoices for mobile apps.

    Participate with AdChoices
  • Impeccable Pedigree,
    Unparalleled Actions

    Over 125 publicly announced enforcement actions.
    Founded by 6 major industry associations in the USA with BBB National Programs' guidance.
    Trillions of 'YourAdChoices' icons served globally each month.

    Participate with AdChoices

Our Mission

Apki Digital Zindagi Ka Suraksha Kavach

Empowering consumers to take control of the online advertising experience through AdChoices Icon & promoting transparency, responsibility & collaboration among industry partners to create a brighter, transparent and productive online ecosystem.

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Indian Principles

Empowering Consumers and Advertisers

DAA India's self-regulatory program for OBA is based on 7 key principles for transparency, consumer choice, responsibility, and collaboration, aimed at creating a safer and productive online ecosystem for all.

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For Consumers

Transparency, Choice and Control

DAA India’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure Indian citizens have more transparency, choice and control in relation to data-driven advertising.

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For Companies

AdChoices for Privacy and Trust

DAA Global Self-Regulatory Programme involves hundreds of global companies and has been developed by leading global bodies across the digital advertising ecosystem, from publishers to advertisers. DAA India will implement and enforce pan-Indian standards on the practice of OBA and, in doing so, offer business solutions which respond to growing concerns around privacy.

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About DAA India

About Adchoices.asia
The Digital Advertising Alliance (DAA) India's AdChoices program is a self-regulatory initiative for the online interest-based advertising (IBA) industry. It aims to give consumers more control over their online data and their ads. The AdChoices icon, a small blue triangle with the letters "AdChoices" inside, is placed on or near online advertisements that are part of the IBA ecosystem. This icon is served by participating companies and allows consumers to see what data companies have collected about them and to opt out of receiving interest-based ads. In India, the necessary regulations for digital data protection are still in the draft stage. You can get ready in time.

Empowering Privacy: Control for Consumers

Joining the AdChoices program can help demonstrate your commitment to responsible data practices and give consumers more control over their data. The Digital Advertising Alliance of India (DAAI) is the Indian chapter of the global Digital Advertising Alliance (DAA), which oversees the AdChoices program. By joining the DAAI, you can participate in the AdChoices program and display the AdChoices Icon. This can build consumer trust by showing that the brand is committed to transparency and accountability in its data collection and use practices. It can also help brands to comply with industry standards and best practices for IBA, and provide access to a range of educational and training resources and a network of industry experts. " Join DAA India's AdChoices program for responsible data practices"

“Unlock the Power of Privacy: Show your commitment to responsible data practices and empower consumers with control”.

For more information: +919650717681

DAA History


Founding of the Digital Advertising Alliance (DAA) program with a mission to provide transparency and choice for consumers regarding data collection and use for online advertising.


Launch of the DAA Self-Regulatory Program for Online Behavioral Advertising (OBA) to ensure responsible data collection and use for OBA purposes.


Expansion of the DAA program to include coverage of data collection practices for cross-device data, providing consumers with more control over their data across multiple devices.


DAA and AdChoices program Complementary: DAA and AdChoices program complement government regulation by addressing issues not covered by the Digital Data Protection Bill, creating a comprehensive framework for data protection.


DAA and AdChoices program ensure consistency in the application of rules, providing a clear set of standards for the industry to follow.


DAA and AdChoices program encourage collaboration and cooperation within the industry, fostering an environment for better education, training, and outreach to consumers.

Meet our team

Seema Singh

Sr. Executive



Poonam Kapade

Graphic Designer

Jitendra Mishra

Operations Head

Protect your business. Win customer love.
Ask us how!

In Focus

Our Officee

DMAasia DMAHouse Sector 7,
Dwarka, New Delhi 110075.

Connect with Us


Work Hours

Mon - Fri :
11 am to 5 pm