The purpose of the Digital Advertising Alliance of India (DAA India) Self-Regulatory Program is to empower Indian consumers with the knowledge and tools they need to take control of their online advertising experience through the AdChoices Icon, while also providing advertisers with a framework for compliance and ethical advertising practices. By fostering transparency, consumer choice, and collaboration between consumers and advertisers, we strive to create a brighter, more transparent and productive online ecosystem where all stakeholders can thrive and make informed choices, ultimately working towards making the digital world a better place for all.
Vision & Mission
Our vision is to create a more transparent and consumer-friendly online advertising ecosystem in India, where consumers have the ability to make informed choices about the ads they see and advertisers are held to high ethical and responsible standards
Our mission is to promote transparency and consumer choice in online advertising in India through a self-regulatory program, while fostering a culture of responsibility and collaboration among industry stakeholders.
The DAA India Self-Regulatory Program is guided by a set of core values, including transparency, consumer choice, responsibility, and collaboration. We believe in the importance of working with industry stakeholders to promote responsible and ethical practices, and we are committed to providing consumers with the information and tools they need to make informed decisions about their online advertising experiences.
How does transparency enhance trust?
Transparency in online advertising practices involves acting in an open and honest way, providing clear and accurate information about the ads consumers see. This helps to build trust with consumers by demonstrating that the industry is committed to responsible and ethical practices.
How does empowering consumer choice promotes fairness?
Empowering consumers to make informed decisions about the ads they see online, through the provision of information and control over their online advertising experience. This helps to promote fairness and respect for consumer preferences by giving them the power to control their online advertising experience.
Why is promoting responsibility important?
Promoting a culture of responsibility among industry partners is important because it helps to create a safer and more productive online ecosystem for all. By holding industry partners to high ethical and responsible standards in their advertising practices, it helps to ensure that the ads consumers see are accurate, fair, and respectful.
How does collaboration lead to effective solutions?
Collaboration involves working in partnership with industry stakeholders to promote responsible and ethical practices in online advertising. This helps to foster a culture of cooperation and mutual understanding, leading to more effective and sustainable solutions for all stakeholders. By working together, the industry can develop and implement responsible and effective advertising practices that benefit both consumers and advertisers.