Discuss Programme ParticipationThe AdChoices Programme
A plug-and-play self-regulatory programme for consumer transparency, notice and choice—backed by principles and an accountability framework.
What it is
Consumer-facing notice connected to usable choice and supported by industry accountability.
Participating organisations commit to DAA Principles, deploy the AdChoices notice and connect consumers to the DAA choice tool, enabling people to send opt-out signals to participating companies.
How the programme works
Notice → Understand → Choose
Recognise the AdChoices icon on a participating advertisement.
Learn why the ad may be shown and which companies are involved.
Access tools to manage advertising preferences across participating companies.
Principles into practice
DAA Principles are operationalised through a 37-point principles checklist and supported by DAA’s Accountability Framework. Market-level accountability is delivered through local self-regulatory partnerships.
A formal agreement with DSCI forms part of the programme’s India groundwork. Operational arrangements will develop with the market rollout.
Self-regulation and law
AdChoices complements national data protection frameworks, including India’s DPDP Act. It provides a globally recognised self-regulatory framework to assist organisations in demonstrating responsible data practices alongside statutory obligations.
Participation complements, but does not replace, an organisation’s legal or compliance responsibilities.What participation requires
Shared principles become credible only when every part of the value chain makes them operational.
Set expectations for responsible data-driven advertising across internal teams and partners.
Translate programme principles into planning, creative, media and client practice.
Deliver clear notice and usable choice across inventory and audience experiences.
Implement the signals, disclosures and controls required in operational systems.
Enable transparency and choice consistently at scale and support interoperability.
Convene sectors, support education and connect adoption to local institutions.
The launch offer
At launch, the standard commercial offer is the annual AdChoices icon licence. Choice-tool integration and other programme arrangements are discussed during onboarding.
Annual participation contributions apply. Founding terms are shared during the private fit conversation.
Global resources
Put the programme to work
Start with a private fit conversation. We will respond within two business days with the relevant participation brief.