Built across the value chain—not captured by one corner of it.
Initial representation targets five Brands and at least three organisations from each core constituency, with women and men represented. Final selection is based on role fit, contribution and market balance.
BrandsUp to 5AgenciesAt least 3PublishersAt least 3Ad TechAt least 3PlatformsAt least 3AssociationsLeadership representation
Where work gets done
Five working groups. Visible outputs.
Programme Council members contribute to one operating group aligned with their expertise.
01Consumer Education
02Policy & Advocacy
03Standards & Guidelines
04Technology & Innovation
05Compliance & Enforcement
The value of the seat
Not another logo on another committee page.
A working role in India’s self-regulatory architecture for data-driven advertising.
01
Shape the operating model
Influence how global principles become workable market practice in India.
02
See change earlier
Engage across policy, privacy, technology and advertising before pressure becomes fragmentation.
03
Work across the chain
Solve with the organisations that buy, build, deliver, publish and govern digital advertising.
04
Leave an industry legacy
Help establish a practical institution designed to outlast any campaign or personality.
Selection process
Fit before formality.
Private fit conversation → Council brief → Formal invitation → Named representative → Confirmation
Limited by constituency
Founding Council conversations are reviewed on a rolling basis.
Founding organisations receive recognition and their agreed founding terms are locked for three years.