Apply for Founding ParticipationIndia’s AdChoices founding cohort
Council leaders and programme participants building, licensing and adopting the consumer-facing AdChoices framework in India.
Founding status is earned through confirmation and activation—not a form submission.
Applications reviewed on a rolling basis.
Why enter now
The programme asks for a real commitment and returns a visible, operational role.
Be recognised as part of India’s first AdChoices cohort as permissions and confirmations are completed.
Protect the founding commercial terms agreed with your organisation for three years.
Use the AdChoices icon under an annual licence and make responsible practice visible.
Connect people to established DAA choice tools available today.
Nominate an implementation owner and move from commitment to deployment.
Contribute adoption insight as the India programme, partnerships and accountability model develop.
What participation requires
Shared principles become credible only when organisations make them operational.
Adopt transparency, consumer choice and accountability as operating expectations.
Enter the annual commercial arrangement for consumer-facing notice in India.
Identify the person who can coordinate notice, deployment and onboarding.
Direct consumers to appropriate information and established opt-out tools.
Onboarding
One commercial conversation. A defined confirmation process. A practical implementation owner.
Confirm the organisation, use case and appropriate participation pathway.
Receive the programme, licence and founding-term information needed for internal review.
Agree terms, nominate a representative and complete the participation process.
Nominate the person responsible for notice, icon deployment and internal coordination.
Deploy the icon, connect choice and enter the confirmed Founding 100 cohort.
Founding terms
Founding terms are shared during the private fit conversation and locked for three years once agreed.
Council organisations are included within the 100. Limited Council allocations do not limit the wider programme-participation pathway.
Participation FAQ
No. Founding Programme Participants commit to the DAA Principles and licence the AdChoices icon. This is an adoption pathway, not a passive membership badge.
Annual participation contributions apply. Founding terms are shared during the private fit conversation and locked for three years once agreed.
At launch, the standard commercial offer is the annual AdChoices icon licence. Choice-tool integration and other programme arrangements are discussed during onboarding.
Brands, agencies, publishers, ad technology companies, platforms and industry associations operating in or serving the Indian market.
Confirmation progresses through named representation, agreement, invoice, payment and activation. A form submission is an enquiry—not a confirmed place.
Apply to the Founding 100
Private fit conversation → Relevant brief → Formal invitation → Confirmation → Onboarding